It all started when…

Celebrity Cruises wanted to highlight their luxury vacation experience in a wow way. Project Runway offered the premium place to showcase everything Celebrity has to offer. Their sponsorship included a custom integration into a Project Runway episode that included a tour of the ship and an appearance from Celebrity's CEO. This partnership was exciting as it was a ‘first’ for many involved: First time the show had worked with a cruise line, first time Celebrity worked with a broadcaster and the first time I ever had conference calls with the Coast Guard.