It all started when…

Colgate was interested in aligning with a relevant television series and making an inexpensive custom on-air spot. Lifetime’s series Smile, focused on dental makeovers, was the ideal show for Colgate’s media. To produce a low-cost video for the client, I avoided talent fees by asking co-workers if they’d like to star in a Colgate spot. The final result was a fun-filled on-air piece that was filled with authentic smiles.