It all started when…
Scott’s was interested in showcasing their products in unexpected ways: Not just soil for your garden but a new way to grow plants. I worked with Zack Giffin, host of the show Tiny House Nation, to create original videos for Scotts that featured unusual plant projects, such as self-watering planters, all using Scott’s products. Each piece was distributed on-air and across digital and social channels for maximum exposure. Scott’s was thrilled and returned the following year for another successful partnership.
Cocktail Bar planter video, featuring Zack and Scott's.