It all started when…

Hallmark wanted to promote their new line of premium cards, the Signature series. The design-focused world of Project Runway was the ideal program for a Hallmark partnership. Working with the producers, we created a Hallmark-themed Project Runway episode where the designers had to create fashion using the Signature cards themselves. Hallmark’s Marketing Manager introduced the episode alongside Tim Gunn. The client was also able to leverage the Runway brand in-store through a licensing deal that provided them with the logo for a year as well as use of the winning look from the episode.